http://www.brahmstein.com brahmstein.com Tue, 09 Apr 2013 22:54:25 +0000 http://www.brahmstein.com en http://brahmstein.com/Blud-Light-Platinum http://brahmstein.com/following/brahmstein.com/Blud-Light-Platinum Tue, 09 Apr 2013 22:54:25 +0000 brahmstein.com 5373860 We launched Bud Light Platinum in Canada with the idea of making spontaneous moments better through the lens of light and music. The notion of light soon defined the look & feel for the full 360-degree campaign, including out of home billboards and dynamic back-lit TSAs... <img src="http://payload153.cargocollective.com/1/1/54806/5373860/Platinum_OOH_off.jpg" width="302" height="400" width_o="302" height_o="400" src_o="http://payload153.cargocollective.com/1/1/54806/5373860/Platinum_OOH_off_o.jpg" data-mid="29106527" border="0" align="left"/><img src="http://payload153.cargocollective.com/1/1/54806/5373860/Platinum_OOH_on.jpg" width="302" height="400" width_o="302" height_o="400" src_o="http://payload153.cargocollective.com/1/1/54806/5373860/Platinum_OOH_on_o.jpg" data-mid="29106507" border="0" align="left"/> OOH and in-bar digital signage... Website branding including a Facebook canvas app that lets users use their location to find private Platinum parties... <img src="http://payload153.cargocollective.com/1/1/54806/5373860/Platinum_Website2_612.jpg" width="612" height="461" width_o="1000" height_o="754" src_o="http://payload153.cargocollective.com/1/1/54806/5373860/Platinum_Website2_o.jpg" data-mid="29104889" border="0" align="left"/><img src="http://payload153.cargocollective.com/1/1/54806/5373860/Platinum_Website_LIU2_612.jpg" width="612" height="461" width_o="1000" height_o="754" src_o="http://payload153.cargocollective.com/1/1/54806/5373860/Platinum_Website_LIU2_o.jpg" data-mid="29104947" border="0" align="left"/><img src="http://payload153.cargocollective.com/1/1/54806/5373860/Platinum_CanvasApp_612.jpg" width="612" height="461" width_o="1000" height_o="754" src_o="http://payload153.cargocollective.com/1/1/54806/5373860/Platinum_CanvasApp_o.jpg" data-mid="29096187" border="0" align="left"/> page takeovers and interactive banners... <img src="http://payload153.cargocollective.com/1/1/54806/5373860/BL_Platinum_Banner_1_612.jpg" width="612" height="403" width_o="1000" height_o="659" src_o="http://payload153.cargocollective.com/1/1/54806/5373860/BL_Platinum_Banner_1_o.jpg" data-mid="28923374" border="0" align="left"/><img src="http://payload153.cargocollective.com/1/1/54806/5373860/BL_Platinum_Banner_3_612.jpg" width="612" height="403" width_o="1000" height_o="659" src_o="http://payload153.cargocollective.com/1/1/54806/5373860/BL_Platinum_Banner_3_o.jpg" data-mid="28923381" border="0" align="left"/> <img src="http://payload153.cargocollective.com/1/1/54806/5373860/BL_Platinum_Banner_2_612.jpg" width="612" height="403" width_o="1000" height_o="659" src_o="http://payload153.cargocollective.com/1/1/54806/5373860/BL_Platinum_Banner_2_o.jpg" data-mid="28923377" border="0" align="left"/> we even created in-bar projection mapping that tracked and projected a person's movements. <img src="http://payload153.cargocollective.com/1/1/54806/5373860/Untitled-1_612.jpg" width="612" height="369" width_o="647" height_o="391" src_o="http://payload153.cargocollective.com/1/1/54806/5373860/Untitled-1_o.jpg" data-mid="28924331" border="0" align="left"/> Unfortunately the TV spot never made it to air, but if you want to see what a $40,000 animatic looks like email me for the password. We launched Bud Light Platinum in Canada with the idea of making spontaneous moments better through the lens of light and music. The notion of light soon defined... http://brahmstein.com/Bud-Light http://brahmstein.com/following/brahmstein.com/Bud-Light Thu, 03 Jan 2013 12:49:33 +0000 brahmstein.com 4694931 Ready? Okay! If there was ever a time to challenge the old "pick 2" adage, this was it. Working with an ECD in New York we (the Anomaly Toronto creative band-aid) had 4 months from briefing to air date to create the TV and online components for their Super Bowl promotion. <img src="http://payload119.cargocollective.com/1/1/54806/4694931/Cheerette_ResponsiveArchitecture_612.jpg" width="612" height="446" width_o="1000" height_o="729" src_o="http://payload119.cargocollective.com/1/1/54806/4694931/Cheerette_ResponsiveArchitecture_o.jpg" data-mid="28724370" border="0" align="left"/> We wanted users to celebrate everyday situations, so we wrote and shot over 70 unique cheers. Before sharing, users were able to add their own message that was rendered within the video. <img src="http://payload119.cargocollective.com/1/1/54806/4694931/Cheerette_Landing_612.jpg" width="612" height="302" width_o="1000" height_o="495" src_o="http://payload119.cargocollective.com/1/1/54806/4694931/Cheerette_Landing_o.jpg" data-mid="28724359" border="0" align="left"/> <img src="http://payload119.cargocollective.com/1/1/54806/4694931/Screen Shot 2013-01-03 at 1.15.57 PM_612.png" width="612" height="310" width_o="1417" height_o="720" src_o="http://payload119.cargocollective.com/1/1/54806/4694931/Screen Shot 2013-01-03 at 1.15.57 PM_o.png" data-mid="25023465" border="0" align="left"/> <img src="http://payload119.cargocollective.com/1/1/54806/4694931/Screen Shot 2013-01-09 at 10.43.05 AM_612.png" width="612" height="311" width_o="1416" height_o="721" src_o="http://payload119.cargocollective.com/1/1/54806/4694931/Screen Shot 2013-01-09 at 10.43.05 AM_o.png" data-mid="28724524" border="0" align="left"/> The original pitch was to use the cheers for TV, but testing and ASC weren't having it, so we used them for pre-roll instead. And here's the cheer that made it on air. I also work on Bud Light while freelancing at another agency a few years earlier. Our Facebook App let users place their face on a real hockey card and make it their profile pic. With each round of the playoffs we released a different era of cards, creating over 140,000 cards no one wanted to trade away. <img src="http://payload119.cargocollective.com/1/1/54806/4694931/BL_NHL_Yourself_3_612.jpg" width="612" height="1530" width_o="1000" height_o="2501" src_o="http://payload119.cargocollective.com/1/1/54806/4694931/BL_NHL_Yourself_3_o.jpg" data-mid="28725687" border="0" align="left"/> <img src="http://payload119.cargocollective.com/1/1/54806/4694931/BL_NHL_Yourself_4_612.jpg" width="612" height="1103" width_o="1000" height_o="1803" src_o="http://payload119.cargocollective.com/1/1/54806/4694931/BL_NHL_Yourself_4_o.jpg" data-mid="28725691" border="0" align="left"/> <img src="http://payload119.cargocollective.com/1/1/54806/4694931/BL_NHL_Yourself_8_612.jpg" width="612" height="1093" width_o="1000" height_o="1787" src_o="http://payload119.cargocollective.com/1/1/54806/4694931/BL_NHL_Yourself_8_o.jpg" data-mid="28725704" border="0" align="left"/> We also created an app that puts a free phone right on your desktop. Not only did we make free cross-country drunk-dialing easier, but we did it for four different brands, each with a distinct voice. <img src="http://payload119.cargocollective.com/1/1/54806/4694931/Brahmstein_Budlight_BudLightPhone_612.jpg" width="612" height="473" width_o="982" height_o="760" src_o="http://payload119.cargocollective.com/1/1/54806/4694931/Brahmstein_Budlight_BudLightPhone_o.jpg" data-mid="25246961" border="0" align="left"/> Ready? Okay! If there was ever a time to challenge the old "pick 2" adage, this was it. Working with an ECD in New York we (the Anomaly Toronto creative band-aid)... http://brahmstein.com/Food-I-Make http://brahmstein.com/following/brahmstein.com/Food-I-Make Thu, 13 Dec 2012 12:11:31 +0000 brahmstein.com 3658628 The luckiest people in life wake up and do what they love. If I ever fell out of love with advertising, I'd do more of this. BREAKFAST: <img src="http://payload67.cargocollective.com/1/1/54806/3658628/IMG_0255_612.jpg" width="612" height="728" width_o="1155" height_o="1374" src_o="http://payload67.cargocollective.com/1/1/54806/3658628/IMG_0255_o.jpg" data-mid="18977311" border="0" align="left"/> <img src="http://payload67.cargocollective.com/1/1/54806/3658628/IMG_1090_612.jpg" width="612" height="819" width_o="1936" height_o="2592" src_o="http://payload67.cargocollective.com/1/1/54806/3658628/IMG_1090_o.jpg" data-mid="18977362" border="0" align="left"/> LUNCH: <img src="http://payload67.cargocollective.com/1/1/54806/3658628/IMG_0245_612.JPG" width="612" height="816" width_o="1200" height_o="1600" src_o="http://payload67.cargocollective.com/1/1/54806/3658628/IMG_0245_o.JPG" data-mid="18977280" border="0" align="left"/> <img src="http://payload67.cargocollective.com/1/1/54806/3658628/IMG_0467_612.jpg" width="612" height="723" width_o="1936" height_o="2289" src_o="http://payload67.cargocollective.com/1/1/54806/3658628/IMG_0467_o.jpg" data-mid="18977317" border="0" align="left"/> PRIMI: <img src="http://payload67.cargocollective.com/1/1/54806/3658628/IMG_1386_612.jpg" width="612" height="407" width_o="1936" height_o="1290" src_o="http://payload67.cargocollective.com/1/1/54806/3658628/IMG_1386_o.jpg" data-mid="18977374" border="0" align="left"/> <img src="http://payload67.cargocollective.com/1/1/54806/3658628/IMG_2168_612.JPG" width="612" height="587" width_o="2048" height_o="1966" src_o="http://payload67.cargocollective.com/1/1/54806/3658628/IMG_2168_o.JPG" data-mid="18977391" border="0" align="left"/> SECONDI: <img src="http://payload67.cargocollective.com/1/1/54806/3658628/IMG_0247_612.JPG" width="612" height="459" width_o="2048" height_o="1536" src_o="http://payload67.cargocollective.com/1/1/54806/3658628/IMG_0247_o.JPG" data-mid="18977309" border="0" align="left"/> <img src="http://payload67.cargocollective.com/1/1/54806/3658628/IMG_0473_612.jpg" width="612" height="819" width_o="1388" height_o="1858" src_o="http://payload67.cargocollective.com/1/1/54806/3658628/IMG_0473_o.jpg" data-mid="18977322" border="0" align="left"/> <img src="http://payload67.cargocollective.com/1/1/54806/3658628/IMG_1680_612.JPG" width="612" height="612" width_o="1336" height_o="1336" src_o="http://payload67.cargocollective.com/1/1/54806/3658628/IMG_1680_o.JPG" data-mid="18977382" border="0" align="left"/> <img src="http://payload67.cargocollective.com/1/1/54806/3658628/IMG_1040.JPG" width="612" height="612" width_o="612" height_o="612" src_o="http://payload67.cargocollective.com/1/1/54806/3658628/IMG_1040_o.JPG" data-mid="18977328" border="0" align="left"/> DOLCE: <img src="http://payload67.cargocollective.com/1/1/54806/3658628/IMG_1423_612.JPG" width="612" height="612" width_o="1936" height_o="1936" src_o="http://payload67.cargocollective.com/1/1/54806/3658628/IMG_1423_o.JPG" data-mid="18977378" border="0" align="left"/> The luckiest people in life wake up and do what they love. If I ever fell out of love with advertising, I'd do more of this. BREAKFAST: LUNCH: ... http://brahmstein.com/Resume http://brahmstein.com/following/brahmstein.com/Resume Thu, 13 Dec 2012 12:11:26 +0000 brahmstein.com 668617 While playing the field as a pen for hire is great, I think it's time to settle down with the right agency. If this is you, please keep reading as I'm currently looking for an agency with benefits. Medical benefits, pervert. Download now Fullscreen <img src="http://payload.cargocollective.com/1/1/54806/668617/Brahmstein_resume_1_612.jpg" width="612" height="792" width_o="2048" height_o="2650" src_o="http://payload.cargocollective.com/1/1/54806/668617/Brahmstein_resume_1_o.jpg" data-mid="24501792" border="0" align="left"/> While playing the field as a pen for hire is great, I think it's time to settle down with the right agency. If this is you, please keep reading as I'm currently... http://brahmstein.com/Non-Traditional http://brahmstein.com/following/brahmstein.com/Non-Traditional Thu, 13 Dec 2012 12:11:24 +0000 brahmstein.com 668565 You know when you see something that doesn't feel like an ad, but then you think about it and say "Wait... That's advertising!" I like that. <img src="http://payload.cargocollective.com/1/1/54806/668565/Brahmstein_SweetPetes_Cling.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/1/54806/668565/Brahmstein_SweetPetes_Cling_o.jpg" data-mid="3739860" border="0" align="left"/> This direct mail piece for a photographer who specializes in liquids gained a lot of buzz by merging the fun of a childhood toy with the prestige of an adult paperweight. <img src="http://payload.cargocollective.com/1/1/54806/668565/Brahmstein_Schafrick_growyourego_612.jpg" width="612" height="396" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/1/54806/668565/Brahmstein_Schafrick_growyourego_o.jpg" data-mid="8099382" border="0" align="left"/> Fullscreen <img src="http://payload.cargocollective.com/1/1/54806/668565/Brahmstein_Viagra_popup.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/1/54806/668565/Brahmstein_Viagra_popup_o.jpg" data-mid="3739861" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/54806/668565/Brahmstein_Contractor_level.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/1/54806/668565/Brahmstein_Contractor_level_o.jpg" data-mid="3739859" border="0" align="left"/> You know when you see something that doesn't feel like an ad, but then you think about it and say "Wait... That's advertising!" I like that. This direct... http://brahmstein.com/Cromwell-Cruthers http://brahmstein.com/following/brahmstein.com/Cromwell-Cruthers Tue, 03 Jul 2012 22:31:55 +0000 brahmstein.com 3695155 This was an interesting project, and it all started when my good friend Krovblit needed extras for an upcoming shoot. From there I was asked by the agency behind it to re-write the spot I starred in. Fun! To help with lasting impressions (and stick to the non-existent budget) we created a microsite for visitors to download wallpapers, a posting on craigslist, and of course, an animated gif. <img src="http://payload69.cargocollective.com/1/1/54806/3695155/FoamvsOil desktop_2_612.png" width="612" height="468" width_o="1261" height_o="966" src_o="http://payload69.cargocollective.com/1/1/54806/3695155/FoamvsOil desktop_2_o.png" data-mid="19189360" border="0" align="left"/> <img src="http://payload69.cargocollective.com/1/1/54806/3695155/C-C_craigslist_612.png" width="612" height="600" width_o="1050" height_o="1030" src_o="http://payload69.cargocollective.com/1/1/54806/3695155/C-C_craigslist_o.png" data-mid="19186841" border="0" align="left"/> Fullscreen <img src="http://payload69.cargocollective.com/1/1/54806/3695155/happyslap.gif" width="355" height="300" width_o="355" height_o="300" src_o="http://payload69.cargocollective.com/1/1/54806/3695155/happyslap_o.gif" data-mid="19185650" border="0" align="left"/> The client really wanted this to have controversial shock value so we also created a not safe for work version. You might want to throw some headphones on for this one. This was an interesting project, and it all started when my good friend Krovblit needed extras for an upcoming shoot. From there I was asked by the agency behind... http://brahmstein.com/Print http://brahmstein.com/following/brahmstein.com/Print Fri, 23 Dec 2011 16:22:24 +0000 brahmstein.com 2499816 Don't you hate it when a client tosses everything you put before them, only to buy an idea you presented the first time around? Ya, me too. <img src="http://payload9.cargocollective.com/1/1/54806/2499816/Brahmstein_MountSinai_signature.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload9.cargocollective.com/1/1/54806/2499816/Brahmstein_MountSinai_signature_o.jpg" data-mid="29057982" border="0" align="left"/> Ketel One has a rich heritage; they also have a paltry advertising budget. Sadly the client opted to take the tag line and turn it into a headline for their outdoor campaign. <img src="http://payload9.cargocollective.com/1/1/54806/2499816/KetelOne_generation_612.jpg" width="612" height="810" width_o="2048" height_o="2713" src_o="http://payload9.cargocollective.com/1/1/54806/2499816/KetelOne_generation_o.jpg" data-mid="12610622" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/1/54806/2499816/KetelOne_pudding_612.jpg" width="612" height="810" width_o="2048" height_o="2713" src_o="http://payload9.cargocollective.com/1/1/54806/2499816/KetelOne_pudding_o.jpg" data-mid="12862933" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/1/54806/2499816/KetelOne_heart_612.jpg" width="612" height="810" width_o="2048" height_o="2713" src_o="http://payload9.cargocollective.com/1/1/54806/2499816/KetelOne_heart_o.jpg" data-mid="13046726" border="0" align="left"/> Self-deprecating humour builds character. It's also free. Go figure. <img src="http://payload9.cargocollective.com/1/1/54806/2499816/Brahmstein_Manishewitz_bubkes_612.jpg" width="612" height="410" width_o="1133" height_o="760" src_o="http://payload9.cargocollective.com/1/1/54806/2499816/Brahmstein_Manishewitz_bubkes_o.jpg" data-mid="25252201" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/1/54806/2499816/Brahmstein_Manishewitz_shtupped_612.jpg" width="612" height="410" width_o="1133" height_o="760" src_o="http://payload9.cargocollective.com/1/1/54806/2499816/Brahmstein_Manishewitz_shtupped_o.jpg" data-mid="25252272" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/1/54806/2499816/Brahmstein_Manishewitz_sundown_612.jpg" width="612" height="410" width_o="1134" height_o="760" src_o="http://payload9.cargocollective.com/1/1/54806/2499816/Brahmstein_Manishewitz_sundown_o.jpg" data-mid="25252362" border="0" align="left"/> Don't you hate it when a client tosses everything you put before them, only to buy an idea you presented the first time around? Ya, me too. Ketel One has a... http://brahmstein.com/Caesars-Rama http://brahmstein.com/following/brahmstein.com/Caesars-Rama Fri, 18 Feb 2011 00:17:30 +0000 brahmstein.com 787069 Our Casino Windsor client was bought by Harrah's, and we had to update everything to their new brand standards created by Leo Burnett (Chicago). A tough feat considering the people who visit Windsor, ON are far from those who visit Vegas or Atlantic City. The client was so impressed with our adapt to Leo's branding they asked us to create some ads for A.C. I'm not sure where these ran, but my guess is a quasi-boring corner of the Atlantic Northeast. Like New Hampshire. <img src="http://payload.cargocollective.com/1/1/54806/787069/Brahmstein_Harrahs_happens.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/1/54806/787069/Brahmstein_Harrahs_happens_o.jpg" data-mid="3737927" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/54806/787069/Brahmstein_Harrahs_boredom.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/1/54806/787069/Brahmstein_Harrahs_boredom_o.jpg" data-mid="3737921" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/54806/787069/Brahmstein_Harrahs_grandparents.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/1/54806/787069/Brahmstein_Harrahs_grandparents_o.jpg" data-mid="3737924" border="0" align="left"/> Part of the Caesars Windsor re-brand was a sponsorship at The Palace of Auburn Hills, home to NBA's Detroit Pistons. We designed and created a Gladiator locker room as well as several murals. <img src="http://payload.cargocollective.com/1/1/54806/787069/CW_Palace_Enclosure.png" width="599" height="383" width_o="599" height_o="383" src_o="http://payload.cargocollective.com/1/1/54806/787069/CW_Palace_Enclosure_o.png" data-mid="3741113" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/54806/787069/CW_Palace_Mural.png" width="599" height="382" width_o="599" height_o="382" src_o="http://payload.cargocollective.com/1/1/54806/787069/CW_Palace_Mural_o.png" data-mid="3741118" border="0" align="left"/> We even managed to squeeze in a cameo. <img src="http://payload.cargocollective.com/1/1/54806/787069/IMG_1253.JPG" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/1/54806/787069/IMG_1253_o.JPG" data-mid="3741222" border="0" align="left"/> We were also the AOR for a slew of casinos including Casino Rama. For these spots the client thought it'd be a great idea for us to 'be in our players' top of mind'. Literally. Our Casino Windsor client was bought by Harrah's, and we had to update everything to their new brand standards created by Leo Burnett (Chicago). A tough feat... http://brahmstein.com/Kryptonite-Bike-Locks http://brahmstein.com/following/brahmstein.com/Kryptonite-Bike-Locks Fri, 18 Feb 2011 00:16:01 +0000 brahmstein.com 785261 Kryptonite locks makes bikes invisible to thieves. We decided to show bike riders the disappearing act first hand. <img src="http://payload.cargocollective.com/1/1/54806/785261/Brahmstein_Kryptonite_ambient.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/1/54806/785261/Brahmstein_Kryptonite_ambient_o.jpg" data-mid="3816917" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/54806/785261/Brahmstein_Kryptonite_newspaper.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/1/54806/785261/Brahmstein_Kryptonite_newspaper_o.jpg" data-mid="3816915" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/54806/785261/Kryptonite_web_banner_612.jpg" width="612" height="886" width_o="1000" height_o="1448" src_o="http://payload.cargocollective.com/1/1/54806/785261/Kryptonite_web_banner_o.jpg" data-mid="12862322" border="0" align="left"/> Kryptonite locks makes bikes invisible to thieves. We decided to show bike riders the disappearing act first hand.